“Switching to Sheerline? It’s One of the Best Decisions I’ve Ever Made” – Windowise

Founded in 1997, Windowise (Phoenix Windows) has been fabricating aluminium products alongside PVCu systems since it launched. However, earlier this year, the company made the decision to switch to Sheerline after receiving “horrendous” service from their previous supplier.

The company chose Sheerline over other systems houses for several reasons. The quality of the materials supplied, and the innovative products played a role, but so did the high-quality personal service that was promised and has consistently been delivered.

This was especially important to the Windowise team. With their previous supplier, there was minimal in-person contact with their sales rep and no support on a day-to-day basis, which is where Sheerline differentiates itself from its competitors.

For instance, there’s a dedicated technical team who provide day-to-day support, training provided as standard for new products, and regular calls and in-person meetings with sales reps and other Sheerline team members.

The other key difference in this scenario is Sheerline’s ability to deliver the promises it makes. This extends beyond innovative products and delivery lead times to technical product information, such as U-values.

Sheerline prides itself on offering transparency around its products and their capabilities. For instance, the company’s independently verified U-value reports for their whole product range are freely available – giving customers absolute confidence that what they sell complies.

Andy McCord, Windowise Managing Director, said: “I think everyone knows, you don’t swap suppliers for no reason – it’s a big undertaking to switch. But the constant false promises and letting me down meant I was letting my customers down. It was the service and delivery – it was horrendous, and there was no sign of it getting better. So, I took the plunge and swapped suppliers.”

“With Sheerline, it’s the complete opposite – it’s one of the best decisions I’ve made,” he added.

As the company has found a trusted aluminium partner they can rely on, they’re focusing on realising their ambitious growth plans. This includes fabricating and installing new Sheerline products as and when they are launched.

Martin Hepburn, Area Sales Manager for the West Midlands, South Wales and Southwest, commented: “When we first talked to Andy and the team, it was clear they were having real issues with their previous supplier – the kind of issues that Sheerline was launched to address.”

“For us, it’s not just about innovative products, but top-quality service, training, and support to show customers there’s another option to the one offered by legacy systems houses,” he added.